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World of TUI
dsi and TUI have revolutionised communication in the travel
industry. Data driven fully personalised consolidated ticket packs now
contain copy, maps, pictures and offers relevant to each agent,
customer and holiday. Upsell opportunities are increased dramatically,
such as seat reservations and excursions.
All of this personalised information is produced in fully variable
digital colour and made into a cheque book which can easily be slipped
into a customer's pocket.
The result? A vast improvement to the bottom line for TUI, along with happier agents and customers.
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