Gartmore

dsi group integrates both marketing and operational databases to produce regulatory mailings for Gartmore that deliver real up-sell opportunities.

The ability to target particular clients with specific marketing messages, all within a large run output, has reduced the overall number of mailing packs Gartmore sends out each year.

Additionally, the clarity and targeting of information, all delivered from raw data feeds, has meant the client has noticed a significant reduction in call centre enquiry activity.