Direct Marketing Association UK

Formed in 1992, the DMA is dedicated to the protection and development of the UK direct marketing industry and is Europe's largest trade association in the marketing and communications sector.

With nearly 900 corporate members, the DMA manages programmes that protect consumers against bad practice and increase consumer trust, including the DMA Preference Service. The DMA also set up the DM Authority, which monitors conduct in the industry.

www.dma.org.uk