Direct Response SMART Awards 2004 - Best Direct Mail Pack (Digital)

Our data driven, fully variable colour ticket book for TUI comprises flight tickets, personalised luggage tags, resort specific information such as attractions and maps, pre-departure offers such as seat reservations and excursion bookings.

Direct Response Magazine commented “This amount of personalisation is no mean feat”!

Andy Young, dsi group Managing Director, proudly accepting the SMART award